Our team
Our team - Zoe McLeod

Zoe McLeod is a consumer policy and regulatory expert with a particular focus on energy, water, innovation and consumer vulnerability and engagement issues.

She is the Director of the Consumer Watchdog,  independent Chair of the South East Water's Customer Challenge Group and also Cadent Gas' Customer Engagement Group and a consumer advocate on National Grid's User Group.  She has more than 20 years’ experience as a consumer and community champion, including working for Citizens Advice (and its predecessor bodies Consumer Focus and Consumer Futures), the fuel poverty charity National Energy Action, Friends of the Earth and with local and national government.

She led on the Consumer Vulnerability Strategy at Ofgem and has been a member of Ofwat’s Expert Advisory Panel supporting the Water 2020 programme.

Other roles include: a Board member at the Bar Standards Board, the regulator for barristers; non-executive Director representing consumer interests for Smart Energy GB; a representative on the Fuel Poverty Advisory Group for England (FPAG);  member of DECC's Consumer Vulnerability Task Force and Ofgem's Consumer Vulnerability Group, a consumer representative on the Smart Metering Ministerial Steering Group and a number of smart metering expert groups. Also, elected councillor/Assistant Cabinet Member for Young People and Youth Services at Richmond upon Thames Council (2006-2010) including Chair of the Floooding Prevention Task Group. 

Zoe McLeod
Sharon Darcy
Sharon DarcyDirector
Sharon is a champion of consumer concerns in energy and water and has worked with Sustainability First since 2013. She served on the Council of Which? until April 2019, prior to which she was a long-standing board member of Consumer Futures.
Clare Dudeney
Clare DudeneyAssociate
Clare currently works with Sustainability First as an associate on a number of current projects, including leading the Sustainable Futures Programme. She is also a fine artist and curator.
Maxine Frerk
Maxine FrerkAssociate
Maxine Frerk has wide regulatory experience including 15 years in Ofgem in senior roles.
Dr Martin Hurst
Dr Martin HurstAssociate
Dr Martin Hurst was a senior civil servant on environmental issues for 20 years, including as Water Director in government and Environment Advisor in Number 10, and is by background a professional economist.
Zoe McLeod
Zoe McLeodAssociate
Zoe McLeod is a consumer policy and regulatory expert with a particular focus on energy, water, innovation and consumer vulnerability issues.
Judith Ward
Judith WardAssociate
Judith Ward has worked with Sustainability First as an associate since 2005. She was director of Sustainability First for five years. She is an energy policy professional with long-standing practical experience of both the utility and consumer worlds.
Alice Cross
Alice CrossResearch Officer
Alice is Sustainability First’s Research Officer, responsible for carrying out research on projects and Sustainability First initiatives, as well as communicating Sustainability First’s messages.
Janine Duffy
Janine DuffyCommunications and Engagement Officer
Janine is Sustainability First’s Communications and Engagement officer, responsible for developing and implementing the organisation’s communications strategy.
Sonya Peres
Sonya PeresEducational Outreach Officer
Sonya is Sustainability First’s part-time Educational Outreach Officer for the Sustainable Futures Programme. She is working on delivering workshops on sustainability for primary and secondary school youth.